Dairy Queen at one time was known as the Brazier.
So back in my college days I go in and look over the menu. Spying their biggest burger, I go to the counter to order it.
Behind the counter is a very nice looking young blonde girl with just the right amount of baby fat in all the right places, and a big honkin' set of knockers.
She asks if she can take my order, and I said yes, I'd like a Big Brassiere.
Uh, you mean a Big Brazier?
I dunno how many shades of red I was, but my ears were steaming.